WordPress Form Tutorial

How to Create Conversational Forms in WordPress (Free Typeform Alternative)

Learn how to turn a traditional WordPress form into a modern, one-question-at-a-time experience with smooth transitions, custom branding, progress indicators, mobile-friendly navigation, and more.

Updated September 2026 · 7 minute read

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What Is a Conversational Form?

A conversational form changes the way visitors interact with a form.

Instead of showing a visitor a long page filled with input fields, a conversational form guides them through the experience one question or section at a time.

The result is a form that feels more like a guided conversation than a traditional contact form.

Why Look for a Typeform Alternative?

Typeform helped popularize the conversational form experience: ask a question, collect the answer, move to the next step, and keep the visitor focused on the task.

That experience can be useful for lead generation, surveys, onboarding, quote requests, applications, and other forms where a traditional long-form layout feels too heavy.

The problem for many WordPress site owners is that they may not want their forms living on a separate platform. They may already have WordPress handling their website, content, analytics, and other business workflows.

That’s where a free Typeform alternative for WordPress can make sense: build the conversational experience directly within your WordPress environment.

How to Create a Conversational Form in WordPress

With WPEasyForms, you can take an existing form or create a new one and enable conversational mode directly inside the visual builder.

Step 1: Start a New WPEasyForms Form

From your WordPress dashboard, go to Easy Forms → Add New.

1. Open the WordPress admin dashboard.
2. Go to Easy Forms → Add New.
3. Choose whether to start with a blank form or use the AI assistant.
4. Add the questions and fields you want visitors to complete.

You don’t have to manually build every form. WPEasyForms can also generate a starting form from a natural-language description.

Example AI prompt:
Create a 3-step client onboarding questionnaire with a welcome screen, service options, and a budget slider.

Once your form exists, you can convert it into a conversational experience.

Step 2: Turn On Conversational Form Mode

You don’t need a separate form or a separate conversational-form plugin. WPEasyForms includes conversational mode as part of the form builder.

1. Open your form in the WPEasyForms builder.
2. Open Settings.
3. Select Conversational Forms.
4. Turn Enable Conversational Form Mode on.

Important: You can use an existing WPEasyForms form. You don’t have to rebuild your fields just because you want a conversational layout.

Screenshot to add: WPEasyForms Conversational Forms settings with the mode toggle enabled.

Step 3: Create a Welcome Screen

A welcome screen gives visitors context before they start answering questions.

For example, instead of immediately displaying a form field, you could start with:

Get Your Project Estimate
Answer a few quick questions and we’ll use your information to prepare your estimate.

WPEasyForms lets you customize the conversational welcome experience with options such as:

• Form title
• Subtitle or supporting text
• Start button text
• Company logo
• Brand accent color
• Optional welcome-screen behavior

You can use action-oriented button text such as Get Started, Let’s Begin, or another phrase that fits your form.

Step 4: Divide the Form Into Steps With Page Breaks

This is one of the most important parts of creating a good conversational form.

Use Page Break blocks to determine where one section ends and the next conversational step begins.

For example, a client onboarding form could look like this:

For example, you could place Name and Email in the first section, project questions in the second, and scheduling information in the final section.

You can also use your existing layout tools. For example, First Name and Last Name can be placed into a 50-50 row when they belong on the same conversational step.

Step 5: Choose the Transition Style

WPEasyForms lets you control how visitors move between conversational steps.

Step 6: Add a Progress Indicator

Visitors should understand where they are in a longer experience. WPEasyForms provides several progress indicator styles.

• Progress Bar: Show completion visually across the top or bottom.
• Step Dots: Display a simple indicator for the form’s stages.
• Percentage: Show a numerical completion value such as 67%.

For a short lead form, a simple progress bar may be enough. For a longer onboarding process, step dots or a percentage can give visitors more context.

Step 7: Customize the Branding

Your conversational form should look like part of your website—not like a form that visitors were sent to somewhere else.

• Upload your company logo.
• Choose your brand accent color.
• Customize your welcome message.
• Choose your preferred progress style.
• Select the transition that fits your design.

Step 8: Create a Custom Confirmation Experience

The conversation shouldn’t necessarily end with a generic “Thank you for submitting this form” message.

WPEasyForms supports custom confirmation messages and redirects so you can decide what happens after the visitor submits.

For example:

Thanks, {f_name}!
We received your project details and will contact you shortly.

You can also redirect visitors to another WordPress page or an external destination when appropriate.

Publish Your Conversational Form

Once your form is ready, you have several ways to put it in front of visitors.

Option 1: Use a Full-Screen Experience

If you want the form to be the focus of the page, use the form’s direct preview or dedicated form URL and link visitors to it from your website, email campaigns, advertisements, or landing pages.

This approach is useful when you want to remove distractions and make the form itself the primary experience.

Option 2: Embed It Into a WordPress Page

You can also keep the form inside an existing WordPress page.

• Gutenberg: Add the WPEasyForms block and select your form.
• Elementor and other page builders: Use a shortcode widget where supported.

[oef_form id="123"]

The conversational layout adapts to the available page width and remains responsive across devices.

Combine Conversational Forms With Calculators and Logic

One of the biggest advantages of building your conversational form inside WPEasyForms is that you don’t have to give up the other features of your form builder.

You can combine conversational steps with interactive fields, conditional logic, and calculations.

Add a Real-Time Calculator

For example, a contractor could ask visitors about their project and then show a calculated estimate based on their answers.

A visitor might select:

• Project type
• Square footage
• Material
• Service level

The form can then calculate a result as the visitor progresses.

Add Conditional Logic

You can also use conditional logic so that later questions depend on earlier answers.

For example, a question about commercial square footage doesn’t need to appear if the visitor has already selected a residential project.

This creates a more personalized form because visitors see questions that are relevant to their situation.

WPEasyForms vs. Typeform for WordPress

If you’re specifically looking for a free Typeform alternative for WordPress, the biggest difference is where the form experience lives.

Feature	Typeform	WPEasyForms
Conversational forms	Yes	Yes
One-question-at-a-time experience	Yes	Yes
Custom branding	Yes	Yes
Progress indicators	Yes	Yes
WordPress-native builder	No	Yes
Gutenberg integration	Not native	Yes
AI form generation	Available depending on plan/features	Built into WPEasyForms
Built-in calculators	Depends on implementation	Yes
Conditional logic	Yes	Yes
Hosted as part of WordPress	No	Yes

The key difference: WPEasyForms is designed specifically for WordPress, so you can build and publish the conversational form from the same WordPress environment as the rest of your website.

When Should You Use a Conversational Form?

Conversational forms aren’t necessarily the right choice for every form. They are particularly useful when the form contains several questions and the visitor benefits from being guided through them.

Frequently Asked Questions

What is the best free Typeform alternative for WordPress?

WPEasyForms provides conversational form functionality directly inside WordPress, including one-question-at-a-time layouts, transitions, branding, progress indicators, responsive design, and integrations with other WPEasyForms features.

Can I create a conversational form without coding?

Yes. WPEasyForms provides a visual form builder, so you can create the form, configure conversational mode, add Page Breaks, and customize the experience without writing custom form code.

Can I turn an existing WordPress form into a conversational form?

With WPEasyForms, conversational mode can be enabled on a form you have already created. You can then organize the existing fields into conversational steps.

Can I use conditional logic in a conversational form?

Yes. You can combine conversational forms with WPEasyForms conditional logic to create a form that responds to visitor answers.

Can I use a calculator inside a conversational form?

Yes. Calculator fields and number inputs can be used within your form, allowing you to create interactive quote and pricing experiences.

Can I embed a conversational form into Gutenberg?

Yes. Add the WPEasyForms block in the WordPress block editor and select the form you want to display.

Can I use a conversational form on mobile?

Yes. WPEasyForms is designed to provide a responsive experience across desktop, tablet, and mobile screen sizes.

Build a Typeform-Style Experience Inside WordPress

You don’t need to send visitors to a separate form platform just to give them a modern, conversational experience.

With WPEasyForms, you can build your form inside WordPress, enable conversational mode, create a welcome screen, divide questions into steps, choose your transitions, add progress indicators, customize your branding, and publish the finished experience directly on your website.

And because the conversational experience is part of the form builder, you can combine it with the other tools you need—such as conditional logic, calculators, responsive layouts, AI form generation, notifications, and integrations.

Build conversational WordPress forms without moving your website to another platform.